Nobody talks about Anolon the way they talk about Caraway or HexClad. There’s no viral moment, no celebrity deal, no color palette that took over Pinterest for three years. The …
Brands
-
-
Brands
Staub — The French Cast Iron Brand That Even Le Creuset Fans Switch To
by Lena Elliottby Lena ElliottThe cast iron Dutch oven conversation almost always starts with Le Creuset. Which is fair — Le Creuset built the category in the American market and has been in continuous …
-
Brands
HexClad — The Viral Cookware Brand That Split the Internet in Half
by Lena Elliottby Lena ElliottIf you spent any time on cooking-related social media between 2021 and 2024, you saw HexClad. The hexagonal pattern on the cooking surface is visually distinct enough that once you …
-
Brands
GreenPan — The Company That Made Ceramic Nonstick a Mainstream Choice
by Lena Elliottby Lena ElliottCeramic nonstick cookware exists as a mainstream product category today largely because of one company that decided, in 2007, that the industry had a problem worth solving. GreenPan didn’t create …
-
Brands
Le Creuset — Why a French Cookware Brand Has a Cult Following in America
by Lena Elliottby Lena ElliottMost cookware doesn’t get handed down through families. Most cookware ends up in a landfill within a decade, replaced by something newer or cheaper or just different. Le Creuset is …
-
Brands
All-Clad — 50 Years of American Cookware and Why Chefs Still Won’t Give It Up
by Lena Elliottby Lena ElliottThere’s a version of cookware loyalty that doesn’t make complete rational sense. People hold onto their All-Clad pans the way other people hold onto old leather jackets or cars that …
-
Brands
Made In Cookware — How a Direct-to-Consumer Brand Won Over Professional Chefs
by Lena Elliottby Lena ElliottThere’s a particular kind of frustration that comes with buying cookware through a department store. You’re standing in front of a wall of pans, all of them expensive, none of …
-
Brands
Caraway Home — The Brand That Changed How We Think About Nonstick Cookware
by Lena Elliottby Lena ElliottCaraway Home — The Brand That Changed How We Think About Nonstick Cookware Nonstick pans used to be a throwaway category. You bought one, used it for a year or two, …