Tuft & Needle’s documented strength is straightforward, comfortable mattresses at a fair price. One of the early bed-in-a-box brands, the Phoenix company is now owned by Serta Simmons Bedding, and …
Jack Wilson
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PacSun: Great Brand Selection, Serious Risks When Buying Online
by Jack Wilsonby Jack WilsonPacSun’s documented strength is access to trendy brands that young shoppers want. The California-born retailer stocks streetwear, surf and skate labels and exclusive collaborations, including Fear of God ESSENTIALS, PLAY …
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Minted: Stunning Designs From Independent Artists, With Real Risks Around Big Moments
by Jack Wilsonby Jack WilsonMinted’s documented strength is design. Founded in 2007, the San Francisco company sources its designs from a global community of independent artists, then lets its community vote on which designs …
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BBQGuys: A One-Stop Shop for Grills and Outdoor Kitchens, Best When You Plan Ahead
by Jack Wilsonby Jack WilsonBBQGuys’ documented strength is selection and expert help. The Baton Rouge, Louisiana retailer sells gas and charcoal grills, pellet grills, kamados, pizza ovens, outdoor refrigerators, storage, complete outdoor kitchen islands, …
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Shinola: American-Assembled Watches With Real Craft, Weighed Against Its Service Record
by Jack Wilsonby Jack WilsonShinola’s documented strength is design-led watches assembled in Detroit. The brand built a watch factory in the city and hand-assembled its first serialized Runwell in 2012, according to Shinola. That …
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Guava Family: A Lightweight, Backpack-Style Travel Crib That Families Take Everywhere
by Jack Wilsonby Jack WilsonGuava Family’s documented strength is portable sleep for traveling families. Its flagship, the Lotus Everywhere Travel Crib, folds into a backpack that weighs about 15 pounds including the bag, according …
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Parachute Home: Stylish, Well-Tested Bedding With Serious Questions About How Long It Lasts
by Jack Wilsonby Jack WilsonParachute’s documented strength is bedding that looks and feels luxurious out of the box. Founded in 2014 by Ariel Kaye, who wanted European-style bedding at accessible prices, according to Sleep …
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Greenlight: Powerful Parental Controls and Money Lessons for Kids, With Fees and Support to Consider
by Jack Wilsonby Jack WilsonGreenlight’s documented strength is helping families teach kids practical money skills with real tools. The app gives children and teens their own debit card, managed by parents, with spending controls, …
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Reviews
Our Place: Stylish, Non-Toxic Kitchenware That Most Owners Love, If You Follow the Care Rules
by Jack Wilsonby Jack WilsonOur Place’s documented strength is attractive, multi-purpose cookware that customers enjoy using. The brand became famous for the Always Pan, a “10-in-1” pan designed to replace a stack of separate …
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Reviews
Eight Sleep: Dual-Zone Temperature Control That Owners Call Life-Changing, With Real Costs to Weigh
by Jack Wilsonby Jack WilsonEight Sleep’s documented strength is active temperature control that genuinely changes how people sleep. The New York company calls itself a “sleep fitness” brand, and its flagship product, the Pod, …